Privacy Policy

1. Purpose and Scope of the Privacy Policy

This Privacy Policy is designed to protect the privacy rights and ensure the security of customers' personal information when using the services of Firamart. We commit to collecting and processing data transparently, strictly complying with legal regulations on personal data protection, including the California Consumer Privacy Act (CCPA), the European Union's General Data Protection Regulation (GDPR), and relevant U.S. laws. This policy applies to all personal information customers provide via the website, or other online channels operated by Firamart.

2. Categories of Personal Information Collected

We collect a range of personal information from customers to provide effective services and personalize the shopping experience. The data collected includes:

  • Contact information such as your name, email address, phone number, shipping and billing address.
  • Account information including username and password (encrypted).
  • Financial information like payment details, including credit or debit card numbers (processed securely through trusted payment partners, not stored directly by us).
  • Product preferences such as preferred sizes, colors, and types of products like oversized t-shirts, sleeveless tops, etc.
  • Technical and behavioral data including IP address, browser type, operating system, access time, pages visited, shopping behavior, cookies, and other tracking technologies. 

The purpose of collecting this data is to verify customer identity, improve service quality, personalize offers, and ensure a smooth, secure purchase process.

3. Sources and Methods of Data Collection

Personal information is collected directly through registration forms, order placement, newsletter sign-ups, or customer service interactions. Additionally, behavioral tracking technologies such as cookies, pixels, and tags automatically record data from devices customers use to access our website. These technologies gather information on browsing habits, product interests, and interaction time to enhance user's experience and analyze marketing effectiveness.

4. Use of Personal Information in Service Operations

Personal information is used for essential purposes to ensure effective and secure service operation. First, it helps authenticate customers, process and confirm orders, and ensure accurate and timely delivery. Payment details are securely handled by trusted partners to prevent fraud. Customer data also supports post-sale services like complaint resolution, returns, and product warranty. Furthermore, collected information allows us to personalize shopping experiences, recommend products tailored to customer preferences and shopping habits, and send promotional offers and important account or service notifications. The use of information is strictly controlled and not utilized for external commercial purposes or unauthorized sharing.

5. Behavioral Tracking Technologies and Data Analysis

To better understand customers' needs and shopping habits, Firamart uses technologies such as cookies, pixels, and tracking tags. Cookies store user preferences, maintain login states, remember shopping carts, and personalize experiences. Pixels and tags measure advertising campaign effectiveness and provide detailed access behavior analysis. Customers can adjust or disable cookies via browser settings; however, doing so may affect some website functionalities.

6. Data Sharing with Partners and Third Parties

We only share customers' personal information with trusted partners when necessary to provide services or as legally required. These third parties include shipping companies, payment service providers, technical support firms, or external customer service providers. Before sharing, we ensure these partners commit to data confidentiality and comply with data protection regulations. Moreover, we do not sell, rent, or exchange personal data for commercial purposes without explicit customer consent.

7. Storage, Retention Period, and Data Disposal

Customer personal data is stored in our highly secure systems with encryption and strict access controls. We retain data for a reasonable period necessary to fulfill its intended purposes or comply with legal requirements. When data is no longer needed, we securely destroy or permanently delete it following strict procedures to prevent leakage or misuse.

8. Protection and Encryption Measures

To protect personal information from external threats, we implement advanced technical measures such as SSL/TLS data encryption, firewalls, intrusion prevention systems, regular data backups, and security audits. All employees and partners with access to data must comply with privacy regulations and undergo comprehensive privacy training.

9. User Data Control and Choices

Customers at Firamart have full rights to access their personal data stored in our system. They can request corrections, updates, or deletion of information when inaccurate or no longer needed. Additionally, customers can adjust preferences for receiving marketing communications, promotional offers, and opt-out of cookies used for advertising if desired. Such requests can be submitted through our customer support team or official channels of Firamart. We commit to processing all requests transparently and promptly, in compliance with data protection laws. Customers also have the right to file complaints if privacy violations or data security breaches are suspected.

10. Handling Data of Users Under 18 Years Old

We do not knowingly collect or store personal information of users under 18 years of age without clear parental or guardian consent. If such data is identified without authorization, we will promptly take actions to delete or disable the data to protect privacy and comply with online child protection laws.

11. Cross-Border Data Transfer and Protection Measures

Due to global operations, customer personal data may be stored or processed in countries outside the United States. We ensure such data transfers comply with stringent protection standards aligned with international regulations like GDPR and CCPA. Our storage and processing partners commit to security assurances and apply technical safeguards to protect information against cyber risks and unauthorized access.

12. Policy Updates, Amendments, and Notification Principles

Firamart may update or modify this Privacy Policy to reflect business changes or new legal requirements. When significant changes occur, we will broadly notify customers through the website or email communications to ensure awareness and understanding of rights and obligations. Continued use of Firamart services after such notifications constitutes acceptance of the updated terms.

13. Commitment to Compliance with Data Protection Laws (CCPA, GDPR, etc.)

Firamart is fully committed to complying with data protection regulations under U.S. law and international standards. We continuously improve security systems, train personnel, and adopt new technologies to safeguard customer information. In the event of regulatory inquiries or breach investigations, we cooperate transparently to protect customer rights and ensure legal compliance.

14. Contact and Data Privacy Requests

If you have any questions, concerns, or need support regarding your personal data protection, you can contact Firamart customer service through the following channels:

  • Email: [email protected]
  • Phone: (720) 803-6073
  • Working Hours: Monday through Friday, 8:00 AM - 5:30 PM (MDT).